Signs of the times

Input sought on creating consistency


This composite of a variety of signs show a lack of consistency in directional and wayfinding signage throughout town. South Jetty illustration by Keith Petrus

This composite of a variety of signs show a lack of consistency in directional and wayfinding signage throughout town. South Jetty illustration by Keith Petrus

Public input on a plan to create a comprehensive signage and wayfinding program for Port Aransas is being taken through Memorial Day, Monday, May 30.

The goal of the plan is to declutter signs around town and replace them with fewer signs that are simple, bolder and more effective.

These signs, according to an analysis, should be placed at key “decision points” in town.

Decision points are “where, when you are navigating around town, you have to make a decision to turn left, right or go forward,” said Harry Mark, principal with RSM Design, an architectural graphic design company in San Clemente, California. The company was selected by the Port Aransas Tourism Bureau and Chamber of Commerce, in conjunction with the City of Port Aransas, to conduct an analysis of signs in town and make recommendations on how to improve them functionally and visually.

Currently, signs lack consistency in terms of style and therefore “lack a brand presence,” Mark said.

A brand presence, he said, is created through logos, tag lines, colors or icons that “establish a kind of brand or personality.”

RSM was engaged “to assist in the development, design, and final design and construction documents to support a comprehensive signage and wayfinding program for Port Aransas. The project began in October of 2021 with initial audits and interviews with key city staff and council members, in addition to landowners that control public signage,” according to the tourist bureau’s website.

Visuals depicting the concept of this signage plan are online at www.portaransas.org/chamber/improve/ wayfinding/. On that site, the public can view proposed signage and weigh in on the idea via the website through Memorial Day.

The goal is for the tourist bureau to provide to the city general cost estimates on some of the phases and elements of the program by mid-summer in time for them to considered in the 2023-24 budgeting process.

“Then, by the time the next fiscal year begins (October) these plans will be somewhat turnkey and ready for the city to bid and move forward to build out in their desired phases,” said Brett Stawar, president and CEO of the tourist bureau.

A story with details on this project appeared in the May 12 edition of the South Jetty, available at the newspaper office, 1726 State Highway 361 Suite A1, or online at https:// www.portasouthjetty.com/ articles/analysis-we-needbetter signs/.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.